Audio and video production company Pint Size Media is helping Fibre Network Operator (FNO), Evotel, tell its stories by producing a podcast covering a range of subjects around fibre-to-the-home.
“Podcasts are a fantastic opportunity for companies like Evotel to tell their stories. It allows listeners to hear content on-demand at their own pace. For a brand, it provides another distribution channel to share their expertise, thoughts, and conversations relating to their brand. For example, it’s an easy way to share information on subjects that can be listened to on-demand, in the car, or while cooking dinner.
It sparks thought and conversations on the subject and can be listened to whenever you have a few minutes to learn a bit more about the company, what it does, and what it can do for you—no long and winding spiel to get the facts,” says Janet Gericke, Director at Pint Size Media.
Bradley Bekker, Head of Brand at Evotel says, “We felt that it was time to join the podcast revolution, using the opportunity to educate people about fibre. It is important to have an ongoing conversation about fibre and the benefits of having fibre-to-the-home. The podcast is the perfect vehicle to personalise the communication, share our successes, introduce the team to customers, and answer frequently asked questions.”
The short podcasts are easy to listen to and are divided into three types of content:
The Evotel frequently asked questions (FAQs) podcast deals with a wide range of topics, from why we need fibre to how Evotel decides where to roll out fibre; each FAQ podcast is dedicated to one specific topic. See it as a short, focused and insightful conversation about something that matters. You won’t be wasting your time or being fed irrelevant information.
The Evotel 20 Questions podcast proved to be very popular. This is where you are introduced to the Evotel team, their view on things and what makes them tick. The first 20 Questions session saw Bekker introduce and chat with the future host of the 20 Questions podcast, Jonathan de Lange, Evotel’s Social Media Coordinator.
The Evotel Podcast news podcast is the third type that covers how Evotel has made a difference in people’s and communities’ lives, bringing fibre to their doors and through their Corporate Social Investment (CSI) efforts. These are the feel-good stories that show exactly what Evotel fibre can offer and allow you to do, as well as accentuate the values Evotel believes in and lives by. This podcast shouts out to service providers and local contractors in the areas where Evotel installs fibre and includes conversations with the charity organisations that the company supports.
The podcasts, apart from the 20 Questions, are hosted by well-known media personality, Jon Gericke, of SAFM fame. You can listen to the Evotel podcast on your favourite podcast channel or listen on their website www.evotel.co.za/podcast/. When you simply don’t have the time to read up about fibre, just listen to the Evotel podcasts and hear the latest ins and outs from the experts. Follow the Evotel podcasts on your favourite podcast app now to not miss out!