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Tap into the hearts and minds of the Mom-sumer!

Tap into the hearts and minds of the Mom-sumer!

Power of Mom Conference brought to you by Exposure Marketing 27 March 2019 at Country Club Johannesburg, Woodmead Exposure Marketing, organisers of the MamaMagic Baby Expo, has launched an all-new conference to help marketers tap into the hearts and minds

Jon Gericke 4th November 201817th September 2019 marketing, news Read more

From stone- to smart tablets and back again (oh, and the glitch in the road)

From stone- to smart tablets and back again (oh, and the glitch in the road)

By Nick Sarnadas, Portfolio Director, Specialised Exhibitions Montgomery “I just want to be heard!” wails the marketing director (who shall remain anonymous due to his or her extreme thespian abilities). Before you think this is one of those life-coaching columns,

Jon Gericke 6th August 201817th September 2019 marketing No Comments Read more

Going green… and other marketing trends discussed at Madex 2018

Going green is one of the major trends that marketers are seeing in the retail space and part of a changing marketing landscape. This is according to Chantelle Booysen-Fourie, portfolio manager: communications, events and strategic partnerships at the Marketing Association

Jon Gericke 7th June 2018 marketing, news No Comments Read more

Even more in store (for you) at this year’s Madex exhibition

Conceptualised and created for all in marketing – from digital and social media to advertising, PR and everything in between – Madex 2018 will take place on 6 and 7 June this year at Sandton Convention Centre. Making a return

Jon Gericke 14th May 2018 expo, marketing No Comments Read more

Oh goody! It’s a goodie bag!

An opinion piece by Nick Sarnadas, event director for the upcoming Markex 2018 tradeshow at Specialised Exhibitions Montgomery Corporate gifts, giveaways, promotional items…we all like to receive them (them being freebies of course). As a marketer or team manager or corporate exec,

Jon Gericke 10th May 2018 conference, events, expo, marketing, opinion No Comments Read more

Growth hacking explained

Do you have what it takes to be a growth hacker? By Natasha Heiberg, trade marketing manager: Madex 2018, Specialised Exhibitions Montgomery ‘Growth hacking’ is “a process of rapid experimentation across marketing channels, product development, sales segments, and other areas

Jon Gericke 5th April 2018 business efficiency, marketing No Comments Read more

Brands with a purpose. Engaging where it matters.

By Stuart Innell, Head Strategist at Boomtown Over the past two years, many clients have been extending brand positioning exercises into purpose-driven expressions. When we look at it, it makes sense given the country’s demographics. With many of our fellow

Jon Gericke 29th March 2018 marketing No Comments Read more
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