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A few PR lessons from the world’s greatest anti-hero Deadpool

Francois Rank, Associate Director, FleishmanHillard Former Special Offices operative Wade Wilson, known as Deadpool, is currently the world’s most loved anti-hero. His sharp wit is matched only by his aim. The character, played by Ryan Reynolds, is irreverent – poking

Going green… and other marketing trends discussed at Madex 2018

Going green is one of the major trends that marketers are seeing in the retail space and part of a changing marketing landscape. This is according to Chantelle Booysen-Fourie, portfolio manager: communications, events and strategic partnerships at the Marketing Association

Even more in store (for you) at this year’s Madex exhibition

Conceptualised and created for all in marketing – from digital and social media to advertising, PR and everything in between – Madex 2018 will take place on 6 and 7 June this year at Sandton Convention Centre. Making a return

The SA Mommy Blogger Awards

I recently received the award for this blog for the Best Business Blog in the SA Mommy Blogger Awards and asked the organiser, Jacqui Bester from the blog One Messy Mama, to tell us what inspired her to start the awards and what they

Oh goody! It’s a goodie bag!

An opinion piece by Nick Sarnadas, event director for the upcoming Markex 2018 tradeshow at Specialised Exhibitions Montgomery Corporate gifts, giveaways, promotional items…we all like to receive them (them being freebies of course). As a marketer or team manager or corporate exec,

Guru? Expert? Really……?

I have always had an issue with the words guru and expert. First off, the dictionary says that guru is: Guru definition is — a personal religious teacher and spiritual guide in Hinduism. which immediately disqualifies business or specialist ‘gurus’ and